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April 10, 2019

To begin with, we should not be alarmed to observed people sharing the Christchurch shooting videos on Facebook. It is what Facebook does: making it easy for people to share and re-share content.

In the wake of Christchurch terrorist accident, now the real questions is that 'Is Facebook ready to start altering its business model and make it harder for sele...

March 13, 2019

Deep Digital's workshop in big data analytics for business managers will use Digivizer to analyse performance of digital marketing programs

Sydney, 13 March 2019 - Hamilton-based Deep Digital is running a three-day workshop into Creating Value with Analytics at the University of Technology Sydney (UTS) on 26-28 June. In partnership with Deep Digital, Digiv...

December 13, 2018

As promised, we are continuing with constructing the social networks of New Zealand organizations. Today, we constructed Hamilton City Council's Twitter network (Figure 1). The network is formed by 27 strong Twitter users who "Reply," "retweet." or "Mention" Hamilton City Council (@CouncilHamilton) in their Twitter conversations.  Hamilton City...

December 10, 2018

In order to shed some light on the underlying network structures and use  of social media by New Zealand organizations,  today we started mapping social networks of New Zealand businesses. We start with  BusinessNZ's Twitter network (Figure1). BusinessNZ is NZ's largest business advocacy organisation, promoting free enterprise and an open competitive econ...

August 31, 2018

When it comes to adopting new technologies such as the Internet of Things (IoT) some industries are more cautious than others. The adoption of modern technologies in Financial Services, for example, is a significant challenge due to legacy systems and strict regulation by authorities, resulting in a conservative approach when it comes to innovation. Howev...

February 20, 2018

Facilitated by leading scholars and industry professionals, this hands-on workshop includes lectures, tutorials, group problem solving, and discussions on creating value with big data analytics. The workshop discusses both structural ( such as, sales and financial) and nonstructural data (e.g., tweets and networks) theories, tools, techniques, and strateg...

April 28, 2017

Social media analytics is a six step iterative process of mining the desired business insights from social media data (Khan, 2015).  At the center of the analytics is the organizational goals and objectives that we want to achieve with social media analytics.

April 10, 2017

Social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

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